This dissertation concentrates on the changing form of the music commodity over the last two decades. To where does all this lead us? The proposed abstract will focus on the transfiguration of audio contents, both in terms of journalism, entertainment and advertising, as well as the mutation of the listener in direction of a relation between the one who listens to radio and is also a web user of radio websites, presenting the concept of as a definition for the new broadcasting context in the 21st century. Radio listening gave way to online navigation and interaction. MP3 players for instance, or devices such as mobile phones are shifting the balance of power away from radio as tastemaker toward consumers' ability to select, hoard and arrange their music. All these platforms represent a whole new scenario for media and forces radio to change the business and communication model, transforming the radio concept we used to know. Online broadcasting, online music services, portable music players, digital receivers, mobile phones and podcasts are different ways to access music and entertainment.
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